Our Story


In today’s global and technology enabled market customers and employees demand more transparency and value from the brands and companies they do business with.

Business leaders face unprecedented complexity and constant disruption and questions companies asked once every generation now need be answered every day: what business are we in, why do we exist, and how do we build our organizations?

Traditional consultants, and the business models and metrics they employ, do not adequately address this urgent need. That’s why in 2014 two leading strategic marketing consultancies, Millward Brown Optimor and EffectiveBrands, decided to join forces to form Kantar Vermeer.

Kantar Vermeer is the only global marketing consultancy focused on unleashing brand-led business growth through the development and embedding of consumer insight-led marketing strategy, structure and capability.

With offices in New York, San Francisco, London, Amsterdam, Shanghai, Singapore, Tokyo, Dubai, Beijing, Mexico City, Sydney, Cape Town, Melbourne and Sao Paolo we support clients across five continents. We are a part of the Kantar family of companies as well as the WPP network.