Our Story


In today’s global and technology enabled market customers and employees demand more transparency and value from the brands and companies they do business with.

Business leaders face unprecedented complexity and constant disruption and questions companies asked once every generation now need be answered every day: what business are we in, why do we exist, and how do we build our organizations?

Kantar Vermeer unlocks purpose-led business growth through the development and embedding of consumer insight-led commercial strategies and organizational capabilities.

What sets us apart is whole-brain thinking rooted in deep consumer understanding. We are practitioners and consultants focused on embedding from Day One, and we tie insights to dollars always measuring to focus on ROI.

With offices in New York, San Francisco, London, Amsterdam, Paris, Shanghai, Singapore, Beijing, Mexico City, Sydney, Cape Town, and Sao Paolo we support clients across five continents. We are a part of Kantar Consulting, the Kantar family of companies, and the WPP network.