Study Topics

ROLE of MARKETING

• Scope (Start/Stop)

• New responsibilities

• Social/CSR/Purpose

• Business Strategy

STRUCTURE

• Org Linkages

• Influence/Decision Rights/Seniority

• Global/Local

• Corporate/Business

• New Operating Models

CAPABILITY

• Core Capabilities

• New Capabilities

• 1 Language/Metrics

• X Way of Marketing

LEADERSHIP

• Experience

• Competencies

• Mindsets

• Behaviors