In order for a brand to develop, expand and excel in the marketplace, there is a fundamental need for consumer-centric strategy. At Kantar Vermeer, our strategy practice initiates industry-leading research techniques to design bespoke client solutions, structured to identify where to play and how to win.
We help develop bespoke market and needs based segmentation as well as category strategies and brand portfolio strategies
Our rigorous quantitative and qualitative research is used to direct global, industry-leading brands, and to unleash demand-led business strategies. At intersection of brand, consumers and business, we build and help embed into the organization global planning process winning practices that consistently anticipate the challenges and opportunities of tomorrow’s landscape.
Case Study: Barneys
Among our strategy offering is our deep rooted knowledge and capability in how to transform customer experiences. A recent example of our expertise here, with Barneys New York – one of the premier names in luxury and fashion – was designed and implemented to deliver a consistent brand experience of the highest standards across channels, categories and markets.
As e-commerce continues to thrive, customer experiences at brick-and-mortar locations present a unique opportunity to connect with consumers on a more personal level. To optimize experience at Barneys New York, Kantar Vermeer built a robust customer experience strategy framework, leveraging both quantitative and qualitative expertise, to understand what the “ideal” experience is across channels and how to close the gap versus current brand performance.
Based on Kantar Vermeer’s recommendations, Barneys New York deployed an innovative customer experience platform, introduced across all touch points, both online and brick-and-mortar locations to supercharge customer experiences with the brand. In addition, new training programs were rolled out into all stores to facilitate the delivery of customized and personalized service to all customers and ensure continued measurement and improvement into the future.