Insights2020 - Driving Customer-Centric Growth

Insights2020 is the largest global marketing and Insights leadership initiative focused on aligning Insights and Analytics strategy, structure and capability to drive business growth. For more information please see the findings presentations, videos, press coverage and white papers.


Sept 2016 HBR: Building an Insights Engine

The September 2016 edition of Harvard Business Review features our “Building an Insights Engine” article that leverages the Insights2020 findings and describes how Unilever increased its customer-centricity. The article highlights operational and people characteristics that contribute to building a winning insights engine.


Insights Engine Benchmarking Tool

You can now use our Insights2020 Benchmarking Tool to do a top-level assessment of your own organizations’ insights engine. If you are interested in a more in-depth insights engine benchmarking and strategy development discussion please click on ‘Benchmarking your organization’.

Board Members

Board Member
Keith Weed
Unilever
Chief Marketing & Communications Officer
Board Member
Diego Scotti
Verizon
Chief Marketing Officer
Board Member
Julian Prynn
BAT
Marketing Director,
Middle East
Board Member
Sir Martin Sorrell
WPP
Chief Executive Officer
Board Member
Harish Bhat
TATA Group
Executive Council
Board Member
Jerry (Yoram) Wind
U Penn Wharton
Lauder Professor
Board Member
Tony Fagan
Google
VP Research
Board Member
Gayle Fuguitt
ARF
CEO & President
Board Member
Barbara Lamprecht
Volkswagen
Brand & Marketing Strategy
Board Member
Rob Norman
GroupM
Chief Digital Officer

Publishing Partners