Our Perspective

As brand valuation becomes increasingly acknowledged by C-level leadership across markets and categories, the media circuit has taken notice. Following the release of the 2014 BrandZ Top 100, CBS Evening News invited Kantar Vermeer Senior Partner Oscar Yuan to discuss the rankings.

Key Fact

This segment aired on May 25, 2014..

Video: Oscar Yuan discusses BrandZ™ Top 100 Global Brands on CBS News