Network Advisory Board

CMO Benchmarking Network UK

Building on the recommendations of the Marketing2020 Study, a CMO Benchmarking Network was set-up in 2014 by Partners – Kantar Vermeer, ISBA and Spencer Stuart in the UK with the following senior marketers sitting on the advisory board:

  • Anne Kirk, Customer Transformation Director, Aviva
  • David Wheldon, Head of Brand, Reputation and Citizenship, Barclays Group
  • Will Orr, Managing Director, Central Heating Installations, British Gas
  • Matt Barwell, CMO, Britvic
  • David James, Consumer Marketing Director, BT
  • Jim Slater, Managing Director, Costa Enterprises/Whitbread
  • Syl Saller, CMO, Diageo
  • Gary Booker, CMO, Dixons
  • Peter Duffy, Group Commercial Director – Customer, Marketing & Product, EasyJet
  • Andrew Warner, VP Marketing, Monster Europe
  • Giles Jepson, CMO Europe & UK, H J Heinz
  • Caroline Taylor, Vice President Marketing, Communications & Citizenship IBM Europe
  • Ian Armstrong, Global Communications Director, Jaguar Land Rover
  • Matt Atkinson, Former CMO, Tesco
  • Nina Bibby, Marketing & Consumer Director, O2/Telefonica
  • Pierre Woreczek, Chief Brand & Strategy Officer, McDonalds Europe
  • Philippa Snare, CMO, Microsoft UK
  • Patrick Kalotis, Head of Marketing & Innovation, PepsiCo Europe
  • Pete Markey, CMO, Post Office
  • Roisin Donnelly, Head of Marketing, P&G UK & Ireland
  • Rory O’Neill, Marketing Director, Samsung Mobile Europe
  • Keith Moor, CMO, Santander UK
  • Olivia Streatfeild, Marketing, Sales and Retention Director, TalkTalk
  • Nigel Gilbert, ‎Chief Marketing and Communications Officer, TSB Bank
  • James Tipple, Head of Global Strategy, Virgin Group
  • Jon Goldstone, VP Brand Building – Foods & Ice Cream, Unilever UK & Ireland

During 2014, the advisory board and other senior marketers took part in a series of events that focused on the priorities set by them in May – an executive summary of the priorities identified can be downloaded –here

If you are interested in getting involved with the Network in 2015, please download the general briefing document here and get in touch with