Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study will develop the strategic framework, practical guidelines and case studies to help marketing and insights and analytics leaders:
-define the role of insights and analytics in driving business strategy and growth;
-build and organize the function – in terms of structure and processes – for success; and
-emulate the leadership competencies and behaviors of over-performing organizations
Insights2020 builds on Marketing2020 which is the largest study of its kind, helping global CMOs align marketing strategy, structure, and capability with business growth. Marketing2020 included contributions from more than 250 CMOs and 10,000 marketers across 92 countries and was featured in the July-August 2014 Harvard Business Review. Inaugural findings will be presented at the ESOMAR Congress in September 2015.
Keith Weed will be joined on the advisory board by a number of business and academic leaders, including Diego Scotti, CMO, Verizon; Rob Norman, Chief Digital Officer, GroupM; Harish Bhat, Member – Group Executive Council, TATA; Julian Prynn, Marketing Director, Middle East, BAT; Professor Jerry Wind of The Wharton School; Barbara Lamprecht, Brand and Marketing Strategy, Volkswagen; Tony Fagan, VP Research, Google; Gayle Fuguitt, CEO and President ARF; and Sir Martin Sorrell, CEO of WPP, Kantar’s and Millward Brown’s parent company.
Chief Marketing & Communications Officer
Chief Marketing Officer
Jerry (Yoram) Wind
U Penn Wharton
CEO & President
Sir Martin Sorrell
Chief Executive Officer
Brand & Marketing Strategy
Chief Digital Officer