Front-Web-page

Our Perspective

Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study will develop the strategic framework, practical guidelines and case studies to help marketing and insights and analytics leaders:

-define the role of insights and analytics in driving business strategy and growth;
-build and organize the function – in terms of structure and processes – for success; and
-emulate the leadership competencies and behaviors of over-performing organizations

Insights2020 builds on Marketing2020 which is the largest study of its kind, helping global CMOs align marketing strategy, structure, and capability with business growth. Marketing2020 included contributions from more than 250 CMOs and 10,000 marketers across 92 countries and was featured in the July-August 2014 Harvard Business Review. Inaugural findings will be presented at the ESOMAR Congress in September 2015.

Keith Weed will be joined on the advisory board by a number of business and academic leaders, including Diego Scotti, CMO, Verizon; Rob Norman, Chief Digital Officer, GroupM; Harish Bhat, Member – Group Executive Council, TATA; Julian Prynn, Marketing Director, Middle East, BAT; Professor Jerry Wind of The Wharton School; Barbara Lamprecht, Brand and Marketing Strategy, Volkswagen; Tony Fagan, VP Research, Google; Gayle Fuguitt, CEO and President ARF; and Sir Martin Sorrell, CEO of WPP, Kantar’s and Millward Brown’s parent company.

KeithWeed

Keith Weed

Unilever
Chief Marketing & Communications Officer

DiegoScotti

Diego Scotti

Verizon
Chief Marketing Officer

julian

Julian Prynn

BAT
Marketing Director,
Middle East

JerryWind

Jerry (Yoram) Wind

U Penn Wharton
Lauder Professor

tony

Tony Fagan

Google
VP Research

gayle

Gayle Fuguitt

ARF
CEO & President

SirMarten

Sir Martin Sorrell

WPP
Chief Executive Officer

Harish

Harish Bhat

TATA Group
Executive Council

barbara

Barbara Lamprecht

Volkswagen
Brand & Marketing Strategy

RobNorman

Rob Norman

GroupM
Chief Digital Officer

Publishing Partners

marketingweek
meio
biz
WPP
adfo
ana
campaign
aana
timesmedia
HBR
CKG
AMA
FT
moa
din
marketingchina
As
mrs