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“Brands are strategic assets when others competitive advantages like distribution, pricing and product are no longer differential.”

EDUARDO TOMIYA, MANAGING DIRECTOR

Tomiya has more than 20 years of experience in Intangible Valuation and Corporate Finance, and over 14 years of experience in Branding. He is Managing Director of BrandAnalytics (a division of Kantar Vermeer) in South America, and has valued more than 200 companies in various economy sectors. He was a global pioneer in developing brand valuation methodologies based on corporate reputation with stakeholders.

Tomiya has directed a series of projects involving M&A of companies and brands, ROI models for Sponsorship and Advertising, Brand Valuation, Strategy and Architecture. He has international experience in Latin America, Europe, North America, and China, and has authored books and articles regarded as reference in Branding and Brand Management. He is a MBA professor at universities such as USP, FGV, FAAP, among others. Tomiya is an Industrial Engineer, with Master and PhD (ABD) at Escola Politécnica da USP.

Prior to Brand Analytics/Kantar Vermeer, Tomiya was a General Manager and Brand Valuation Director at Interbrand from 2000-2006, responsible for Latin America and Iberia. He also served as Partner, Director of Corporate Finance at Trevisan from 1995-2000.