Kantar Vermeer unlocks purpose-led business growth through the development and embedding of consumer insight-led commercial strategies and organizational capabilities.
What sets us apart is whole-brain thinking rooted in deep consumer understanding. We are practitioners and consultants focused on embedding from Day One, and we tie insights to dollars always measuring to focus on ROI.
Beyond our cutting-edge client work, we are proud of the thought leadership we deliver to change the conversation in business: Our Marketing2020 study is the most global and comprehensive CMO research program in the market. Insights2020 is the largest global marketing and Insights leadership initiative focused on aligning Insights and Analytics strategy, structure and capability to drive business growth. Our annual global BrandZ brand valuation ranking is the market benchmark for determining the most valuable brands in the world.