What We Do

Kantar Vermeer unlocks purpose-led business growth through the development and embedding of consumer insight-led commercial strategies and organizational capabilities.

What sets us apart is whole-brain thinking rooted in deep consumer understanding. We are practitioners and consultants focused on embedding from Day One, and we tie insights to dollars always measuring to focus on ROI.

Beyond our cutting-edge client work, we are proud of the thought leadership we deliver to change the conversation in business: Our Marketing2020 study is the most global and comprehensive CMO research program in the market. Insights2020 is the largest global marketing and Insights leadership initiative focused on aligning Insights and Analytics strategy, structure and capability to drive business growth. Our annual global BrandZ brand valuation ranking is the market benchmark for determining the most valuable brands in the world.

Featured Brands

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Barneys New York

We designed experience optimization tools for one of America’s premiere luxury department retailers.
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Virgin

Virgin Media

We defined marketing ambitions and strategic priorities for the Virgin Media conglomerate.
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Dulux

We supported the development and global roll-out of the Dulux global brand purpose: moving from selling tins of paint to selling tins of optimism.
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Who We Are

Kantar Vermeer is the only global marketing consultancy focused on unleashing purpose-led business growth through the development and embedding of consumer insight-led marketing strategy, structure and capability.

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Our Story

A wealth of diverse marketing experience allows our organization to anticipate the challenges of tomorrow. Read More

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Our People

We ignite human potential and develop our people into trusted advisors for 21st century brands.
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Our Values

Five values that drive our engagements in our offices, with our clients, & around the global marketing community.
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Our Thinking

Beyond our cutting-edge client work, we are proud of the thought leadership we deliver to change the conversation in business.
Our Marketing2020 study is the most global and comprehensive CMO research program in the market. Our annual global BrandZ brand valuation ranking is the market benchmark for determining the most valuable brands in the world.